About the Hair Anchoring Essence

The Hair Anchoring Essence is essential to the daily hair anchoring routine and the star of every KeepItAnchored Kit. It contains the most concentrated dose of the blend of ingredients – antioxidant salts, mineral zinc, and b-vitamins – clinically proven to reduce excessive hair loss.

What is an Essence in the first place?

An essence is a concentrated form of active ingredients, often created to do one job really well.

Our Hair Anchoring Essence is solely focused on strengthening hair at the roots to help thinning hair stay anchored for longer - getting to the essence (pun intended) of what KeepItAnchored is all about. Like an essence for your skin, the Hair Anchoring Essence is fast-absorbing, fast-drying, and lightweight - not greasy, oily, creamy, nor heavy.

It works by reducing the type of stress, scalp oxidative stress caused by free radicals, proven to be a cause of excessive hair loss. Free radicals can come from UV or the environement, and they build up at the scalp surface. When scalp skin is stressed, it loses its group on hair at the root. Then hair falls out before its time. The antioxidants in the Essence reduce the oxidative stress at the scalp surface so hair roots stay anchored to the scalp for longer.

How do you use it?

Applying the Hair Anchoring Essence should take no longer than 30 seconds.

1. Unlock the Essence tube by twisting the button on the bottom of the tube until the button can be pushed.

2. Point the tip of the Essence to your scalp and apply directly to your hair roots.

3. Move the Essence down a center part in your hair, going from your front to back and dispensing 3 drops as you go. Drop, drop, drop.

4. Repeat this on a parting to the left of your center part and then to the right. In total, you should have ~9 drops of essence spread out across the top of your head.

5. Massage the drops into your hair roots gently and thoroughly, using your fingertips

If this is part of your full hair routine, continue styling as you normally do with any styling products or tools.

When should it be used?

DO use it daily. Hair roots are exposed daily to the scalp oxidative stress that leads to excess hair loss. That’s why it is important to have a daily dose of the anchoring antioxidant blend.

DO use it on non-wash days just as you do on wash days. No need to change when you wash your hair. The Hair Anchoring Essence works as well on non-wash days as it does on wash days.

DO use it whenever it fits into a day. Some use it when getting ready in the morning and others include it in a night-time routine.

DON’T use it is just before washing your hair or you will not get the most out of your Essence.

What if…???

…I find flakes in my hair after using the Essence? Flaking is a sign of either using too much Hair Anchoring Essence or Essence drops not be fully massaged into your roots. If you notice flaking, try massaging your drops for longer.

…I forget to use the Essence, like Amber who said, “I'm using the entire essentials kit, but I frequently forget to use the Essence.” To be sure you’re getting the full benefit, we recommend putting your Essence vial next to something you use daily – like your toothbrush, deodorant, or SPF. We’ve even heard from someone that they put it in their underwear drawer to have a daily reminder. Whatever works for you!

…The Essence doesn’t come out when I start a new vial? The Essence pump needs to be primed when it is first used, so keep pumping until you see the Essence liquid get to the tip. Then it’s ready to go!

…The Essence doesn’t last as long as it should? This is often a sign that you’re using more than you need. Be sure to apply only to your hair roots and not along the lengths of your hair - that’s where you get more help from the KeepItAnchored Conditioner. Also, be sure to apply directly to your scalp rather than dispensing into your hands before massaging in.

Have more questions? Contact us at founders@keepitanchored.com for more information.